Darrell Alfonso Books

This guide offers a straightforward approach to building and managing an effective marketing technology stack. It emphasizes practicality, ensuring readers can seamlessly integrate and enhance all critical marketing areas without being overwhelmed by jargon. By focusing on value addition and connectivity, it serves as a valuable resource for marketers looking to optimize their strategies and tools.

Create and manage a powerful marketing technology stack that will add value and connect all key areas of marketing, with this jargon-free and easy-to- follow guide.