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This guide offers a straightforward approach to building and managing an effective marketing technology stack. It emphasizes practicality, ensuring readers can seamlessly integrate and enhance all critical marketing areas without being overwhelmed by jargon. By focusing on value addition and connectivity, it serves as a valuable resource for marketers looking to optimize their strategies and tools.
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The Martech Handbook, Darrell Alfonso
- Language
- Released
- 2022
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- (Hardcover)
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