Tells the inside story of how Jim Weber stepped in to transform the Brooks culture to unify the company and lead them from last place to first, beating Nike, Adidas, Asics, New Balance - everyone.
Jim Weber Books
Running with Purpose
How Brooks Outpaced Goliath Competitors to Lead the Pack
- 304 pages
- 11 hours of reading
The narrative focuses on Jim Weber's transformative leadership at Brooks, where he unified the company culture and propelled it from last place to the top of the athletic footwear industry. Through strategic changes and innovative approaches, Weber successfully positioned Brooks ahead of major competitors like Nike, Adidas, Asics, and New Balance, highlighting his impact on the brand's resurgence and success.