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Running with Purpose

How Brooks Outpaced Goliath Competitors to Lead the Pack

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The narrative focuses on Jim Weber's transformative leadership at Brooks, where he unified the company culture and propelled it from last place to the top of the athletic footwear industry. Through strategic changes and innovative approaches, Weber successfully positioned Brooks ahead of major competitors like Nike, Adidas, Asics, and New Balance, highlighting his impact on the brand's resurgence and success.

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Running with Purpose, Jim Weber

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2023
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