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The B2B Marketing Handbook

Selling Products and Services to Businesses in a Multichannel Marketplace

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  • 260 pages
  • 10 hours of reading

More about the book

Focusing on the vast potential of the B2B ecommerce market, this handbook provides business owners with strategies to effectively leverage B2B marketing. With the market's growth projected to exceed $15 trillion and significant investment in promotional budgets, the guide aims to help companies optimize their marketing efforts to significantly increase sales. It offers practical insights and actionable tips for success in the competitive B2B landscape.

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The B2B Marketing Handbook, Robert W Bly

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Released
2023
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(Paperback)
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