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The B2B Marketing Handbook
Selling Products and Services to Businesses in a Multichannel Marketplace
Authors
260 pages
More about the book
Focusing on the vast potential of the B2B ecommerce market, this handbook provides business owners with strategies to effectively leverage B2B marketing. With the market's growth projected to exceed $15 trillion and significant investment in promotional budgets, the guide aims to help companies optimize their marketing efforts to significantly increase sales. It offers practical insights and actionable tips for success in the competitive B2B landscape.
Book variant
2023, paperbackBook purchase
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