Mark N. K. Saunders Book order

Studieboek voor het hoger onderwijs over het opzetten van kwantitatief en kwalitatief onderzoek in het bedrijfsleven.

The workbook will encourage students to read closely, write with enthusiasm and get involved in the subject of English in a challenging and meaningful way.

"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research." -- back cover