Barry Nalebuff's work delves into the intricacies of strategic thinking and innovation. He explores the art of negotiation and the pursuit of unconventional solutions. Nalebuff examines how to approach challenges strategically and uncover new opportunities. His approach is grounded in deep analysis and the practical application of principles that lead to success.
From a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what's really at stake in any negotiation and ensures you get your half-so you can focus on growing the pie.
This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.