Boris Zalessky Book order

Focusing on the advertising and media strategies of Belarusian and Ukrainian exporters, this collection showcases the research of young scholars from the Institute of Journalism at Belarusian State University. It explores the optimization of trade relations and legal frameworks to enhance export support, especially for small and medium-sized businesses. The authors analyze how media can foster an export culture and promote high-tech exports, providing insights into effective market development through advertising and media promotion within the Commonwealth of Independent States, the EU, and Asia.

The book examines Belarus's robust socio-economic development in 2023, highlighting a nearly four percent GDP growth and significant advancements in various sectors, including industry and agriculture. It notes a record 14 percent increase in fixed capital investments and sustained high demand for Belarusian exports, particularly in Asia and Latin America. The study focuses on strategies employed by Belarusian exporters to capitalize on these opportunities, including organizing international exhibitions to promote "Made in Belarus" products, aiming for an export increase to nearly four billion dollars in 2024.

The book examines the strategic initiatives outlined in the Republic of Belarus's Social and Economic Development Program for 2021-2025, focusing on enhancing export growth and diversifying markets. It emphasizes the importance of exports for the economy and discusses plans for economic integration with the Eurasian Economic Union, collaboration with "One Belt, One Road" countries, and strengthening ties with Southeast Asia and other CIS nations. The study aims to analyze current efforts and progress in achieving these goals.

The book explores the factors driving the growth of the Belarusian economy in 2023, highlighting significant investments in various regional and integration projects, alongside an anticipated increase in exports. It emphasizes the notable foreign trade surplus achieved in 2022 and the recovery dynamics in agriculture and high-tech industries. Additionally, the study examines the role of international cooperation in addressing critical economic challenges and the effectiveness of Belarus's interactions with key global partners.

The book explores Belarus's multi-vector foreign policy as a strategy for maintaining sovereignty amid global changes. It emphasizes the importance of fostering cooperative relationships with neighboring countries and regions across Europe, Asia, Africa, and Latin America. By establishing diplomatic relations with 177 nations, Belarus prioritizes equal dialogue without coercion. The study investigates how this policy is executed and the effectiveness of Belarus's efforts to adapt to external challenges while enhancing its geopolitical standing.

The book explores Belarus's strategic foreign policy, emphasizing its efforts to enhance relations with countries in the far arc, particularly in Africa. It outlines two primary objectives: strengthening ties with traditional partners and penetrating new markets with high potential for economic collaboration. The focus on diversifying trade and fostering economic ties is seen as crucial for the growth of Belarus's export-oriented economy. The study provides insights into the progress and development of this mutually beneficial cooperation over recent years.

Focusing on the integrated development of Belarusian regions, the book explores strategies aimed at reducing regional disparities while leveraging local resources and competitive advantages. It outlines the second stage of the National Strategy for Sustainable Socio-Economic Development until 2030, detailing initiatives to tackle socio-economic and environmental challenges. Key highlights include the implementation of approximately 80 innovative projects for high-tech industries and six "projects of the future" aligned with global trends, emphasizing the role of international cooperation in addressing these challenges.

Focusing on contemporary trends in the advertising markets of the CIS, Europe, and Asia, this collection showcases research by students from the Belarusian State University's Institute of Journalism. It highlights the crucial role of advertising in socio-economic and cultural development, particularly in Belarus, where initiatives are underway to enhance advertising conditions. The authors explore the potential for integrating successful foreign advertising practices into the local market, emphasizing the importance of systematic study and adaptation for Belarusian advertising growth.

Focusing on the strategies for import substitution, the book examines Belarus's government initiatives from 2018 to 2020 aimed at enhancing domestic production and reducing reliance on imports. It highlights the role of small and medium enterprises in achieving a target of $600 million annual growth in import substitution. The study emphasizes a comprehensive approach that fosters competitive national production rather than merely replacing imported goods, revealing the current state of import-substituting products, which account for nearly 40% of the market.

Focusing on the advancement of science, technology, and innovation in Belarus, the collection examines the implementation of the State Program of Innovation Development until 2025. It highlights the launch of new scientific initiatives and the promotion of high-tech industries tailored to regional strengths. The transition to digital platforms and international collaboration are emphasized as crucial for enhancing innovation potential. The articles explore practical applications of these strategies and their impact on Belarus's competitive edge in the global market.