Focusing on the advertising and media strategies of Belarusian and Ukrainian exporters, this collection showcases the research of young scholars from the Institute of Journalism at Belarusian State University. It explores the optimization of trade relations and legal frameworks to enhance export support, especially for small and medium-sized businesses. The authors analyze how media can foster an export culture and promote high-tech exports, providing insights into effective market development through advertising and media promotion within the Commonwealth of Independent States, the EU, and Asia.
Boris Zalessky Book order (chronological)






Point of reference - multi-vectorality Part II
- 460 pages
- 17 hours of reading
The book examines Belarus's robust socio-economic development in 2023, highlighting a nearly four percent GDP growth and significant advancements in various sectors, including industry and agriculture. It notes a record 14 percent increase in fixed capital investments and sustained high demand for Belarusian exports, particularly in Asia and Latin America. The study focuses on strategies employed by Belarusian exporters to capitalize on these opportunities, including organizing international exhibitions to promote "Made in Belarus" products, aiming for an export increase to nearly four billion dollars in 2024.
The book examines the strategic initiatives outlined in the Republic of Belarus's Social and Economic Development Program for 2021-2025, focusing on enhancing export growth and diversifying markets. It emphasizes the importance of exports for the economy and discusses plans for economic integration with the Eurasian Economic Union, collaboration with "One Belt, One Road" countries, and strengthening ties with Southeast Asia and other CIS nations. The study aims to analyze current efforts and progress in achieving these goals.
Challenges of multi-vectorism
The ideology of international cooperation in the context of global turbulence
- 224 pages
- 8 hours of reading
The book explores the factors driving the growth of the Belarusian economy in 2023, highlighting significant investments in various regional and integration projects, alongside an anticipated increase in exports. It emphasizes the notable foreign trade surplus achieved in 2022 and the recovery dynamics in agriculture and high-tech industries. Additionally, the study examines the role of international cooperation in addressing critical economic challenges and the effectiveness of Belarus's interactions with key global partners.
Facets of sustainable partnerships. Part I
- 76 pages
- 3 hours of reading
The book explores Belarus's multi-vector foreign policy as a strategy for maintaining sovereignty amid global changes. It emphasizes the importance of fostering cooperative relationships with neighboring countries and regions across Europe, Asia, Africa, and Latin America. By establishing diplomatic relations with 177 nations, Belarus prioritizes equal dialogue without coercion. The study investigates how this policy is executed and the effectiveness of Belarus's efforts to adapt to external challenges while enhancing its geopolitical standing.
The book explores Belarus's strategic foreign policy, emphasizing its efforts to enhance relations with countries in the far arc, particularly in Africa. It outlines two primary objectives: strengthening ties with traditional partners and penetrating new markets with high potential for economic collaboration. The focus on diversifying trade and fostering economic ties is seen as crucial for the growth of Belarus's export-oriented economy. The study provides insights into the progress and development of this mutually beneficial cooperation over recent years.
Focusing on the integrated development of Belarusian regions, the book explores strategies aimed at reducing regional disparities while leveraging local resources and competitive advantages. It outlines the second stage of the National Strategy for Sustainable Socio-Economic Development until 2030, detailing initiatives to tackle socio-economic and environmental challenges. Key highlights include the implementation of approximately 80 innovative projects for high-tech industries and six "projects of the future" aligned with global trends, emphasizing the role of international cooperation in addressing these challenges.
Focusing on contemporary trends in the advertising markets of the CIS, Europe, and Asia, this collection showcases research by students from the Belarusian State University's Institute of Journalism. It highlights the crucial role of advertising in socio-economic and cultural development, particularly in Belarus, where initiatives are underway to enhance advertising conditions. The authors explore the potential for integrating successful foreign advertising practices into the local market, emphasizing the importance of systematic study and adaptation for Belarusian advertising growth.
Coopération internationale et médias. Partie III
- 376 pages
- 14 hours of reading
Le programme de développement socio-économique de la Biélorussie (2021-2025) vise à diversifier les exportations et à renforcer le commerce extérieur. Il met l'accent sur l'intégration économique avec l'Union économique eurasienne et la coopération avec des partenaires comme la Chine et les pays d'Asie du Sud-Est. L'étude explore les solutions actuelles à ces défis.
On the foundation of pragmatism
Peculiarities of international economic cooperation in modern conditions
- 56 pages
- 2 hours of reading
Focusing on the strategies for import substitution, the book examines Belarus's government initiatives from 2018 to 2020 aimed at enhancing domestic production and reducing reliance on imports. It highlights the role of small and medium enterprises in achieving a target of $600 million annual growth in import substitution. The study emphasizes a comprehensive approach that fosters competitive national production rather than merely replacing imported goods, revealing the current state of import-substituting products, which account for nearly 40% of the market.
Focusing on the advancement of science, technology, and innovation in Belarus, the collection examines the implementation of the State Program of Innovation Development until 2025. It highlights the launch of new scientific initiatives and the promotion of high-tech industries tailored to regional strengths. The transition to digital platforms and international collaboration are emphasized as crucial for enhancing innovation potential. The articles explore practical applications of these strategies and their impact on Belarus's competitive edge in the global market.
Integration as a development factor
Peculiarities of regional cooperationin the post-Soviet space
- 196 pages
- 7 hours of reading
Focusing on Belarus's presidency of the Commonwealth of Independent States in 2021, the book explores the development of coordinated approaches to enhance regional cooperation among post-Soviet states. It emphasizes the importance of multilateral collaboration within various organizations, including the Eurasian Economic Union and the Collective Security Treaty Organization. The study examines practical implementations of integration plans, highlighting socio-economic development, direct business links, and the establishment of a cohesive regional policy.
In the midst of turbulence
The Potential of Interstate Cooperation in the Era of Globalization
- 100 pages
- 4 hours of reading
The book examines the Republic of Belarus's perspective on the current global geopolitical crisis, highlighting challenges such as increasing rivalry among major powers, regional conflicts, and economic tensions like trade wars and sanctions. It discusses the potential collapse of international arms control and emerging cybersecurity threats. Amid these issues, Belarus aims to uphold its sovereignty through a balanced foreign policy, focusing on integration in Eurasia and prioritizing economic diplomacy to enhance regional and global security.
The Edge of Sustainable Partnership. Part V
- 52 pages
- 2 hours of reading
Focusing on the strategic attraction of foreign direct investment in Belarus through 2035, the plan emphasizes enhancing the investment climate and boosting foreign capital inflows. Key goals include developing infrastructure via public-private partnerships and increasing investment efficiency. Promising sectors identified for investment are high-tech industries, logistics, digital infrastructure, finance, social projects, and tourism. The study also explores Belarus's bilateral interactions with various countries to achieve these objectives.
The key word is partnership
Realizing the potential of cooperation in the context ofturbulence
- 88 pages
- 4 hours of reading
The book explores Belarus's National Green Economy Action Plan for 2021-2025, highlighting its strategic goal of fostering a smart digital economy aligned with Sustainable Development Goals. It emphasizes principles such as sustainable development, innovation, and resource conservation. The study examines the implementation of initiatives like carbon regulation, green investments, eco-innovations, and job creation in the context of global trends towards sustainability and transparency. It provides insights into the progress and challenges faced in achieving these objectives.
Belarus-China: a vector of trust
Chronicle of strategic partnerships and mutually beneficial cooperation
- 52 pages
- 2 hours of reading
The book explores the outcomes of the Belarusian-Chinese Intergovernmental Cooperation Committee meeting held in November 2018, focusing on agreements to enhance trade, investment, and scientific collaboration. It highlights the action plan for the Year of Education of Belarus in China and examines the roles of journalists in reporting on these developments. By analyzing the practical implementation of these strategic partnerships, the study offers insights into the evolving relationship between Belarus and China and the potential for mutual benefit.
The edges of sustainable partnerships. Part III
- 64 pages
- 3 hours of reading
Exploring the practical implementation of cross-border cooperation in Belarus, this study delves into how regional and local interactions with foreign countries address cross-border challenges, attract foreign investments, and enhance infrastructure. It also examines the development of regional technical assistance projects supported by international organizations. The analysis offers insights into the effectiveness and outcomes of these international cooperation efforts within the legislative framework of Belarus.
Bélarus-Chine : un vecteur de confiance
- 56 pages
- 2 hours of reading
En novembre 2018, Pékin a accueilli une réunion clé sur la coopération bélaro-chinoise, abordant l'extension du commerce, l'augmentation des investissements, et le renforcement des liens interrégionaux. L'étude explore comment ces objectifs sont mis en œuvre, avec un accent sur la coopération scientifique et les partenariats stratégiques.
Towards joint projects
International cooperationas a mechanism to addresschallenges
- 88 pages
- 4 hours of reading
The book explores Belarus's foreign policy amidst global instability, focusing on its strategic alliances and economic diplomacy. It highlights the country's efforts to foster integration within Eurasia, enhance ties with Russia, and engage constructively with the Eurasian Economic Union and the Commonwealth of Independent States. Additionally, it examines the dynamic partnership with China and the growing importance of relationships with nations in Asia, Africa, and Latin America. The study analyzes the mechanisms of international cooperation in these diverse partnerships.
Focusing on the strategic goal of export diversification, the study examines Belarus's economic development through 2025. In early 2021, the country saw a 17% increase in foreign trade turnover, nearing $20 billion, with a surplus of $828 million. Key trade relationships are highlighted, particularly with nations in the Commonwealth of Independent States, Asia, Europe, and Africa. The role of free economic zones and major industrial enterprises, such as the Minsk Engine and Tractor Plants, is emphasized in driving sustainable export growth, alongside the activities of the Belarusian Universal Commodity Exchange.
Belarus - China: a vector of trust
Chronicle of strategic partnership and mutually beneficial cooperation
- 64 pages
- 3 hours of reading
In November 2018, Belarus and China established a framework for enhanced cooperation, focusing on expanding trade, increasing investments, and strengthening interregional ties. An action plan for the Year of Belarus' Education in China was also signed, alongside initiatives to boost scientific partnerships. The book explores the practical implementation of these agreements, highlighting the role of journalists in documenting the evolving Belarusian-Chinese strategic partnership. It features a translation generated by artificial intelligence, reflecting modern technological approaches in literature.
The boundaries of sustainable partnership. Part VI
- 108 pages
- 4 hours of reading
The book explores the impact of global digitalization on journalism and information security, particularly within the context of Belarus. It examines the 2019 Concept of Information Security, emphasizing information sovereignty and neutrality as essential components for protecting national interests while promoting peaceful international relations. The study investigates practical implementations of these principles, addressing the challenges and threats faced by journalists in the evolving digital landscape.
The book explores the burgeoning relationship between Belarus and China, highlighting significant trade growth, with Belarusian exports to China surging by over 80% in early 2019. It discusses plans for the Year of Belarus Regions in China in 2020, which aims to enhance interregional cooperation across various sectors, including trade, science, technology, culture, and tourism. The research delves into the prerequisites for successful collaboration and the potential for further strengthening ties between the two nations.
Focusing on the economic collaboration within the Commonwealth of Independent States, the text highlights Belarus's commitment to enhancing trade and production ties among member countries. It emphasizes the need for updated strategies to harness the untapped potential of the CIS, aiming to boost national competitiveness and citizen welfare. The importance of interregional cooperation as a tool for fostering interstate dialogue and economic interaction is also discussed, showcasing Belarus's active role in advancing these relationships within the post-Soviet landscape.
Growth points
Features of sustainable development in the face of global challenges
- 112 pages
- 4 hours of reading
Focusing on the implementation of the United Nations' sustainable development goals (SDGs) in Belarus, this study examines the country's strategies to combat poverty, inequality, and climate change by 2030. It highlights the crucial role of mass media in promoting awareness and discussion around the 17 SDGs, emphasizing the need for a diverse range of publications. The research delves into practical approaches adopted at the regional level, addressing socio-economic priorities such as export development and the transition to a green economy.
Focusing on Belarus's economic strategy, the study outlines the necessity for sustained growth of three to four percent to ensure socio-economic stability. Key conditions include efficient enterprise operations, balanced regional development, and attracting investments while boosting exports to new markets. The text emphasizes the critical role of exports in maintaining foreign currency flow and sustaining the economy, particularly during the challenging year of 2020. It aims to explore solutions for preserving the operational capacity of exporting enterprises amid global economic instability.
Vettore dell'integrazione post-sovietica
- 200 pages
- 7 hours of reading
La Comunità degli Stati Indipendenti sta aggiornando il Concetto di Ulteriore Sviluppo per identificare opportunità di crescita economica comune. La Bielorussia sostiene il potenziamento della cooperazione interregionale per migliorare la competitività e il benessere dei cittadini, evidenziando le relazioni con partner post-sovietici.
Biélorussie - Chine : un vecteur de confiance
- 68 pages
- 3 hours of reading
En novembre 2018, à Pékin, le Comité biélorusse-chinois a convenu d'élargir les échanges, d'accroître les investissements et de renforcer les liens interrégionaux. Un plan d'action pour l'Année de l'éducation biélorusse en Chine a été signé, tout en soulignant la nécessité d'approfondir la coopération scientifique.