Rich Christiansen Books

The expanded second edition presents a proven strategy for achieving business goals through strategic flexibility and resourceful planning. It builds on foundational concepts like resource assessment and adaptability while incorporating contemporary insights, including the influence of artificial intelligence. Rich emphasizes establishing strong foundations, pursuing profitability, and effective scaling, equipping readers with robust strategies and fail-safes to navigate inevitable challenges in the business landscape.

In "The Zigzag Principle," Rich Christiansen illustrates that achieving success often requires navigating around obstacles rather than following a straight path. He shares insights on goal-setting, resource management, and building a motivated team, emphasizing flexibility and adaptability in business and life for optimal outcomes.