CUSTOMER AND SALESPERSON SATISFACTION A TECHNICAL STUDY
IMPACT OF INFRASTRUCTURE ON THE SATISFACTION OF BUYING AND SELLING AT FARMERS' MARKETS
- 60 pages
- 3 hours of reading
The book addresses the challenges faced by informal vegetable markets, highlighting issues such as lack of structural and sanitary requirements, unstable pricing, and inadequate handling of perishable products. It emphasizes the significant losses incurred due to poor post-harvest practices and traditional cultivation methods. To enhance customer and seller satisfaction, the author proposes a comprehensive plan to improve market infrastructure, focusing on developing a wholesale market and offering technical solutions for better commercialization of agricultural products.
