British author Mark Tungate delves into the worlds of media and fashion branding. His works dissect the strategies by which brands in these sectors are born, grow, and endure. Tungate's approach illuminates market dynamics and consumer psychology. His writing offers a compelling exploration of the cultural and commercial forces shaping contemporary brands.
This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.
The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
The book delves into the evolution of marketing targeted at men, examining how branding and marketing strategies have adapted to appeal to the male consumer across various sectors, including technology and fashion. It highlights the unique characteristics of the male market and the innovative approaches used by brands to engage this demographic effectively.
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
This 15th annual edition features more than 800 commericals, print ads, publications, internet sites, direct marketing operations and packaging design projects honoured in the 2001/2002 Epica awards, Europe's premier creative awards show.
