Adam Lashinsky Book order

The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

Adam Lashinsky is one of the most insightful, enterprising, and energetic reporters covering technology in America today. He's always a joy to read. -WALTER ISAACSON , author of Steve Jobs and The Innovators In Silicon Valley, no company is more ambitious, audacious, or annoying than Uber. Adam Lashinsky's insightful book, brimming with comments and confessions from CEO Travis Kalanick, would be worth reading even at surge pricing. -STEVEN LEVY , author of Hackers and In the Plex Adam Lashinsky chronicles Uber's rise from scrappy start-up to global giant with aplomb. It's an epic story in itself, but Lashinsky's insight and extensive reporting guarantee that it's a valuable read as well. -BETHANY MCLEAN , author of All the Devils Are Here and The Smartest Guys in the Room Wild Ride is the unprecedented story of Uber and its ruthless and visionary CEO Travis Kalanick. No new company has ever grown larger faster. Lashinsky captures Uber's epic ambitions with extraordinary access and keen judgment. It's a must read for everyone interested in business, technology, and the future. -JOHN DOERR , chairman of Kleiner Perkins With the eye of a fine journalist and the ear of a mordant humorist, Adam Lashinsky has nailed the formative ingredients which gave rise to the four-letter word known around the world-'Uber.' -MICHAEL MORITZ , partner at Sequoia Capital Just a few pages into Wild Ride you can see why the insanely talented Adam Lashinsky is one of the most respected business journalists around today. Lashinsky takes you behind the many layers of tumult and ambition that created one of Silicon Valley's most controversial and disruptive juggernauts, Uber, and the company's insatiable, and often frightening, quest to win. -NICK BILTON , author of American Kingpin and Hatching Twitter

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the DRI (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

An analysis of the systems, tactics, and leadership strategies that have contributed to Apple's successes profiles such practices as the direct accountability of employees and shares insider perspectives on Apple's plans after the loss of Steve Jobs.