Innovation is highlighted as essential for organic growth and enhancing brand value in this insightful guide. Fons Trompenaars and Peter Woolliams leverage extensive market research to present practical strategies tailored for companies of various sizes. Their approach aims to empower businesses to foster a culture of innovation, ensuring sustainable development and competitive advantage in the marketplace.
Presenting a new framework that explores the perspectives of employers and employees in the changing world of work.
Current recruitment practices are a cloning process which seeks to match applicants with their corporate culture. This ignores applicants with different points of view and differing value systems. The authors explore the idea that, while all organisations should promote their core values, the application of them needs to be revisited.
Focusing on the global-local dilemma, this guide offers professionals practical strategies for implementing performance management systems in multinational companies. It serves as a research-based reference resource, helping to navigate the complexities of aligning global standards with local practices effectively.
How to Understand and Apply the World's Most Powerful Business Tools
This book gives an overview of the key features and potential applications of each of the most important management models in nine different categories: sustainability, innovation, strategy, diversity, customers, human resources, benchmarking, leadership and implementation.
The definitive guide to cross-cultural management.
International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.
In a world characterised by globalisation, more and more entrepreneurs are entering the international market. Experience has shown that servant leadership is the most effective instrument to reconcile opposing viewpoints. This book is suitable for those who are interested in cross-cultural management and servant leadership.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
"Did the Pedestrian Die?" compiles a decade of research on cultural diversity, revealing key insights from a vast database of 70,000 global managers and interviews with business leaders. Trompenaars offers humorous and inspiring solutions to organizational challenges, emphasizing the impact of cultural understanding in the workplace.