Whether you're a seasoned salesperson or a professional selling your own services, you'll get better results with Red-Hot Cold Call Selling. It's filled with valuable strategies and techniques for developing a complete selling system that works. You'll learn to properly define your target market - and stop squandering money and time on unfocused prospecting; free yourself of the cold-call jitters and render yourself rejection-proof; dissect the cold call and develop a personalized script that works best for you; get past secretaries, administrative assistants, and even that nemesis of the telecommunications voice mail; and have prospects come to you by generating your own public relations, newsletters, and more.
Paul S. Goldner Books
Paul S. Goldner is Co-Chief Executive Officer of Accent on Results, a leading global sales training organization. His work focuses on strategies for sales and negotiation, aiming to equip professionals with the skills to enhance their performance and achieve market success. Goldner shares practical advice for effective selling and successful deal-making. His expertise lies in delivering actionable insights for sales professionals.
