Sold out but wanted!
Book rating
Parameters
- 269 pages
- 10 hours of reading
More about the book
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
Book purchase
Prentice Hall Business Classics - 5: Tested Advertising Methods, John Caples, Fred E. Hahn, David Ogilvy, Gordon White
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Prentice Hall Business Classics - 5: Tested Advertising Methods
- Subtitle
- Completely Updated - Fifth Edition
- Language
- English
- Authors
- John Caples, Fred E. Hahn, David Ogilvy, Gordon White
- Publisher
- Prentice Hall
- Released
- 1997
- Format
- Paperback
- Pages
- 269
- ISBN10
- 0130957011
- ISBN13
- 9780130957016
- Series
- Tags
- Non-Fiction, Children's Books, Business, Business & Management, Self-Help, Psychological Topics, Entrepreneurship, Writing, Communication, Advertising and Promotion
- Rating
- 4.25 out of 5
- Description
- A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.