The long and the short of it : a global guide to finance and investment for those not in the industry
- 256 pages
- 9 hours of reading
A clear and practical guide to investment by internationally renowned economist John Kay
This author employs rigorous and logical analysis to better understand society, focusing on the application of economic concepts. Their work emphasizes popularizing and clearly explaining complex ideas to a broader audience. Through their writing, they explore public finance and industrial organization, extending their interest into business policy and broader societal issues. The author strives to connect academic rigor with practical impact, offering readers an engaging and accessible perspective on economic principles and their real-world applications.



A clear and practical guide to investment by internationally renowned economist John Kay
Saunders and Cornett's Financial Institutions Management: A Risk Management Approach 7/e provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset securitization, off-balance-sheet banking, and international banking.
Capitalism faltered at the end of the 1990s as corporations were rocked by fraud, the stock-market bubble burst and the American business model � unfettered self-interest, privatization and low tax � faced a storm of protest. But what are the alternatives to the mantras of market fundamentalism? Leading economist John Kay unravels the truth about markets, from Wall Street to Switzerland, from Russia to Mumbai, examining why some nations are rich and some poor, why �one-size-fits-all� globalization hurts developing countries and why markets can work � but only in a humane social and cultural context. His answers offer a radical new blueprint for the future.