Innovation is highlighted as essential for organic growth and enhancing brand value in this insightful guide. Fons Trompenaars and Peter Woolliams leverage extensive market research to present practical strategies tailored for companies of various sizes. Their approach aims to empower businesses to foster a culture of innovation, ensuring sustainable development and competitive advantage in the marketplace.
Lessons From The World Leading Experts In Cross-Cultural Management
This practical course-book synthesizes contemporary cross-cultural communication and management knowledge for students and professionals. Authored by twelve respected authorities from diverse countries and cultures, it prepares students to understand the influence of culture in management and communication, equipping them with the necessary skills to adapt in an increasingly multicultural world. Each contributor is a published expert in cross-cultural management, and the textbook is supported by several European universities. Comprising 12 comprehensive chapters, it features up-to-date theories, real-life examples, case studies, and workshops, all presented in an easy-to-use format. The contributions from international practitioners and professors bridge the gap between academic writings and the practical realities faced by those dealing with intercultural situations. With insights from various nations and cultures, the book encourages readers to expand their perspectives. It is primarily aimed at students and instructors, particularly those seeking a structured outline for management courses. Additionally, professionals, consultants, managers, and trainers engaged in international and cross-cultural challenges will find it beneficial. The textbook is available in multiple formats, including Black and White Student edition, Color Deluxe edition, and Kindle edition.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.