The experience economy
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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
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The experience economy, B. Joseph Pine, James H. Gilmore
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- Title
- The experience economy
- Language
- English
- Authors
- B. Joseph Pine, James H. Gilmore
- Publisher
- Harvard Business Review Press
- ISBN10
- 1422161978
- ISBN13
- 9781422161975
- Category
- Business and Economics
- Description
- This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.