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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
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Book purchase
The experience economy, B. Joseph Pine, James H. Gilmore
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- B. Joseph Pine, James H. Gilmore
- Publisher
- Harvard Business Review Press
- Released
- 2011
- Format
- Paperback
- Pages
- 359
- ISBN10
- 1422161978
- ISBN13
- 9781422161975
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Design, Management & HR, Entrepreneurship
- Original title
- The experience economy
- Rating
- 3.8 out of 5
- Description
- With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.