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- 257 pages
- 9 hours of reading
More about the book
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Book purchase
What Would Google Do?, Jeff Jarvis
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €3.01
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- Language
- English
- Authors
- Jeff Jarvis
- Publisher
- HarperCollins Publishers
- Released
- 2009
- Format
- Hardcover
- Pages
- 257
- ISBN10
- 0061709719
- ISBN13
- 9780061709715
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Self-Help, Computers & Internet, Technology, Management & HR, Marketing and PR, Media and Media Communication, Internet, Advertising and Promotion, Digital Media, Google, Applications, Internet Communication
- Original title
- What Would Google Do?
- Rating
- 3.9 out of 5
- Description
- A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.