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More about the book
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
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Book purchase
The Brand Gap, Marty Neumeier
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €17.49
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