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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
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The Brand Gap, Marty Neumeier
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Brand Gap
- Subtitle
- How to bridge the distance between business strategy and design
- Language
- English
- Authors
- Marty Neumeier
- Publisher
- New Riders
- Released
- 2006
- Format
- Paperback
- ISBN10
- 0321348109
- ISBN13
- 9780321348104
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Art, Design, Marketing & Sales, Entrepreneurship
- Rating
- 4 out of 5
- Description
- Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."