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- 160 pages
- 6 hours of reading
More about the book
Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
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Purple Cow, Seth Godin
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Purple Cow
- Language
- English
- Authors
- Seth Godin
- Publisher
- Penguin
- Released
- 2003
- Format
- Hardcover
- Pages
- 160
- ISBN10
- 159184021X
- ISBN13
- 9781591840213
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Self-Help, Philosophical Topics, Philosophy, Leadership, Entrepreneurship, Marketing and PR, Money, Case Studies, Business Success
- First published
- 2002
- Original title
- Purple Cow: Transform Your Business by Being Remarkable
- Rating
- 3.8 out of 5
- Description
- Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.