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The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’. By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
Book purchase
No Logo, Naomi Klein
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- No Logo
- Language
- English
- Authors
- Naomi Klein
- Publisher
- HarperCollins
- Released
- 2000
- Format
- Paperback
- ISBN10
- 0002559196
- ISBN13
- 9780002559195
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, 20th century, Marketing & Sales, Society, Finance & Accounting, Marketing and PR, Struggle for Power, Globalization, Capitalism, Global Issues, Monetary Policy, Trademarks
- First published
- 2000
- Original title
- No Logo
- Rating
- 3.9 out of 5
- Description
- The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’. By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.