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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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Principles and Practice of Marketing, David Jobber
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- David Jobber
- Publisher
- McGraw-Hill Publishing Co.
- Released
- 2007
- Format
- Paperback
- Pages
- 976
- ISBN10
- 0077114159
- ISBN13
- 9780077114152
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Self-Help, Marketing & Sales, Entrepreneurship
- Rating
- 4.2 out of 5
- Description
- This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.