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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
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Principles and practice of marketing, David Jobber, Fiona EllisChadwick
- Language
- Released
- 2013
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- Title
- Principles and practice of marketing
- Language
- English
- Authors
- David Jobber, Fiona EllisChadwick
- Publisher
- McGraw-Hill
- Publisher
- 2013
- ISBN10
- 0077140001
- ISBN13
- 9780077140007
- Category
- Marketing and PR
- Description
- This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.