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- 710 pages
- 25 hours of reading
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Populární vysokoškolská učebnice marketingového řízení
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Marketing management, Philip Kotler
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing management
- Subtitle
- Analýza, plánování, využití, kontrola
- Language
- Czech
- Authors
- Philip Kotler
- Publisher
- Grada
- Released
- 1998
- Format
- Paperback
- Pages
- 710
- ISBN10
- 8071696005
- ISBN13
- 9788071696001
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- Populární vysokoškolská učebnice marketingového řízení