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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
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Creative advertising, Mario Pricken
- Language
- Released
- 2010
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- (Paperback)
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- Title
- Creative advertising
- Language
- English
- Authors
- Mario Pricken
- Publisher
- Thames & Hudson
- Released
- 2010
- Format
- Paperback
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Art, References & Manuals, Science, Design, Marketing & Sales, Professional Literature, Inspiration, Creativity
- Rating
- 4.05 out of 5
- Description
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.