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The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
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Power brands, Hajo Riesenbeck
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Power brands
- Language
- English
- Authors
- Hajo Riesenbeck
- Publisher
- Wiley-VCH
- Released
- 2009
- Format
- Hardcover
- ISBN10
- 3527503900
- ISBN13
- 9783527503902
- Series
- Rating
- 3.65 out of 5
- Description
- The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.