Parameters
More about the book
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Book purchase
Power brands, Hajo Riesenbeck
- Language
- Released
- 2009
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.