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- 344 pages
- 13 hours of reading
More about the book
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.
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Strategic Market Management, David A. Aaker
- Language
- Released
- 2008
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- (Paperback)
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- Language
- English
- Authors
- David A. Aaker
- Publisher
- John Wiley & Sons
- Released
- 2008
- Format
- Paperback
- Pages
- 344
- Series
- Rating
- 3.8 out of 5
- Description
- Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.