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- 272 pages
- 10 hours of reading
More about the book
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
Book purchase
Primalbranding, Patrick Hanlon
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Primalbranding
- Language
- English
- Authors
- Patrick Hanlon
- Publisher
- Free Press
- Released
- 2006
- Format
- Hardcover
- Pages
- 272
- ISBN10
- 074327797X
- ISBN13
- 9780743277976
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Marketing & Sales, Entrepreneurship, Productivity
- Rating
- 3.5 out of 5
- Description
- The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.