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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
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Consumer Behaviour: A European Perspective, Michael R. Solomon
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Michael R. Solomon
- Publisher
- Prentice Hall International
- Released
- 2013
- Format
- Paperback
- Pages
- 704
- ISBN10
- 0273772724
- ISBN13
- 9780273772729
- Series
- Rating
- 3.75 out of 5
- Description
- Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.