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'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.
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Consumer Behaviour, Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Consumer Behaviour
- Subtitle
- A European Perspective - Fourth Edition
- Language
- English
- Publisher
- Pearson P T R
- Released
- 2009
- Format
- Paperback
- Pages
- 700
- ISBN10
- 027371726X
- ISBN13
- 9780273717263
- Series
- Rating
- 3.75 out of 5
- Description
- 'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.