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- 796 pages
- 28 hours of reading
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This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.
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Strategic Brand Management, Kevin Lane Keller
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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- Subtitle
- Building, Measuring and Managing Brand Equity
- Language
- English
- Authors
- Kevin Lane Keller
- Publisher
- Prentice Hall
- Released
- 1998
- Format
- Hardcover
- Pages
- 796
- ISBN10
- 0131201158
- ISBN13
- 9780131201156
- Series
- Tags
- Non-Fiction, Business, Business & Management, Management & HR, Professional Literature, Marketing and PR, Communication, Advertising and Promotion, Shopping, Trademarks
- First published
- 2007
- Original title
- Strategic brand management
- Rating
- 4.25 out of 5
- Description
- This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.