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Parameters
- 256 pages
- 9 hours of reading
More about the book
Douglas Atkin explores how companies can cultivate fanatical customer loyalty. Harley Davidson, Saturn, Ben & Jerry's & JetBlue have all achieved cult status by making their customers feel special, part of an exclusive group. The benefits reaped by the companies concerned are described in detail
Book purchase
The Culting Of Brands, Douglas Atkin
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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