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- 256 pages
- 9 hours of reading
More about the book
Douglas Atkin explores how companies can cultivate fanatical customer loyalty. Harley Davidson, Saturn, Ben & Jerry's & JetBlue have all achieved cult status by making their customers feel special, part of an exclusive group. The benefits reaped by the companies concerned are described in detail
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The Culting Of Brands, Douglas Atkin
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Douglas Atkin
- Publisher
- Penguin Putnam Inc
- Released
- 2005
- Format
- Paperback
- Pages
- 256
- ISBN10
- 1591840961
- ISBN13
- 9781591840961
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Self-Help, Psychological Topics, Psychology, Marketing & Sales, Entrepreneurship
- Rating
- 3.75 out of 5
- Description
- Douglas Atkin explores how companies can cultivate fanatical customer loyalty. Harley Davidson, Saturn, Ben & Jerry's & JetBlue have all achieved cult status by making their customers feel special, part of an exclusive group. The benefits reaped by the companies concerned are described in detail