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Parameters
- 240 pages
- 9 hours of reading
More about the book
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Book purchase
The Hidden Persuaders, Vance Packard, Mark Crispin Miller
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Vance Packard, Mark Crispin Miller
- Publisher
- IG Publishing
- Released
- 2007
- Format
- Paperback
- Pages
- 240
- ISBN10
- 097884310X
- ISBN13
- 9780978843106
- Series
- Tags
- Non-Fiction, Social Sciences, Historical Themes, History, Business, Business & Management, Political Science & Politics, Psychological Topics, Psychology, Politics, Economics, Sociology
- Rating
- 3.85 out of 5
- Description
- A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.