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Parameters
- 88 pages
- 4 hours of reading
More about the book
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Book purchase
Scientific Advertising, Claude C. Hopkins
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Claude C. Hopkins
- Publisher
- Merchant Books
- Released
- 2014
- Format
- Hardcover
- Pages
- 88
- ISBN10
- 1603868046
- ISBN13
- 9781603868044
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Science, Gifts for women, Marketing & Sales, Entrepreneurship, Writing
- Rating
- 4 out of 5
- Description
- This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business