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Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
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The long tail : why the future of business is selling less of more, Chris Anderson
- Language
- Released
- 2006
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- (Paperback)
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- Language
- English
- Authors
- Chris Anderson
- Publisher
- Hyperion
- Released
- 2006
- Format
- Paperback
- ISBN10
- 1401308600
- ISBN13
- 9781401308605
- Series
- Tags
- Non-Fiction, Business, Technology & Engineering, Self-Help, Computers & Internet, Technology, Entrepreneurship, Marketing and PR, Internet, Transformation, Pareto Principle
- First published
- 2006
- Original title
- The Long Tail
- Rating
- 3.8 out of 5
- Description
- Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.