Parameters
- 688 pages
- 25 hours of reading
More about the book
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning--presented in the first chapter, this model serves as a structural framework for the concepts--the building blocks--examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.For those studying consumer behavior and/or marketing.
Book purchase
Consumer Behavior, Kanuk Schiffman, Cram101 Textbook Reviews
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
Payment methods
We’re missing your review here.
- Title
- Consumer Behavior
- Language
- English
- Publisher
- Academic Internet Pub Incorporated
- Released
- 2006
- Format
- Hardcover
- Pages
- 688
- ISBN10
- 0130673358
- ISBN13
- 9780130673350
- Series
- Rating
- 4 out of 5
- Description
- With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning--presented in the first chapter, this model serves as a structural framework for the concepts--the building blocks--examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.For those studying consumer behavior and/or marketing.