Parameters
- 384 pages
- 14 hours of reading
More about the book
Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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Foundations of Marketing, David Jobber, John Fahy
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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