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- 363 pages
- 13 hours of reading
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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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Foundations of Marketing, David Jobber, John Fahy
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Third Edition
- Language
- English
- Authors
- David Jobber, John Fahy
- Publisher
- McGraw-Hill Higher Education
- Released
- 2009
- Format
- Paperback
- Pages
- 363
- ISBN10
- 0077121902
- ISBN13
- 9780077121907
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Other Textbooks, Marketing & Sales, Marketing and PR
- Rating
- 3.7 out of 5
- Description
- This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.