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This text provides concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations. A variety of real world examples and cases from small, medium and large companies throughout the world are included
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Global Business Today, Charles W.L. Hill
- Language
- Released
- 2004
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- (Paperback)
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- Language
- English
- Authors
- Charles W.L. Hill
- Publisher
- McGraw-Hill
- Released
- 2004
- Format
- Paperback
- Pages
- 582
- ISBN10
- 0071214712
- ISBN13
- 9780071214711
- Series
- Rating
- 3.05 out of 5
- Description
- This text provides concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations. A variety of real world examples and cases from small, medium and large companies throughout the world are included