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- 294 pages
- 11 hours of reading
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Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.
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The decisive moment : how the brain makes up its mind, Jonah Lehrer
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Jonah Lehrer
- Publisher
- Canongate Books
- Released
- 2009
- Format
- Hardcover
- Pages
- 294
- ISBN10
- 1847673139
- ISBN13
- 9781847673138
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Personal Growth, Science, Gifts for women, Neuroscience, Decision Making
- First published
- 2009
- Original title
- How We Decide
- Rating
- 3.85 out of 5
- Description
- Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.