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This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
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Advertising Copywriting, Philip Ward Burton
- Language
- Released
- 1984
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Philip Ward Burton
- Publisher
- John Wiley & Sons
- Released
- 1984
- Format
- Hardcover
- Pages
- 384
- ISBN10
- 0471841528
- ISBN13
- 9780471841524
- Series
- Description
- This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.