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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
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Customer Relationship Management, Francis Buttle
- Language
- Released
- 2009
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- (Paperback)
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- Title
- Customer Relationship Management
- Language
- English
- Authors
- Francis Buttle
- Publisher
- Routledge
- Released
- 2009
- Format
- Paperback
- Pages
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Series
- Rating
- 4.05 out of 5
- Description
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.