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Customer Relationship Management

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Pages
500 pages
Reading time
18 hours

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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

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Customer Relationship Management, Francis Buttle

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Released
2009
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(Paperback)
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4.1
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42 Ratings

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