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Incorporating an applied approach to market reseach in a managerial context, including a complete market research project from start to finish, the authors intention is to equip the reader with an understanding of the technical aspects of market research procedures in order to apply them to real situations. Fifth revised edtion.
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Marketing Research, Thomas C. Kinnear, James R. Taylor
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- Released
- 1996
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- (Paperback)
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