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This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.
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The New Positioning, Jack Trout, Steve Rivkin
- Language
- Released
- 1995
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- (Hardcover)
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- Title
- The New Positioning
- Language
- English
- Authors
- Jack Trout, Steve Rivkin
- Publisher
- McGraw-Hill Companies
- Released
- 1995
- Format
- Hardcover
- ISBN10
- 0070652910
- ISBN13
- 9780070652910
- Series
- Rating
- 3.75 out of 5
- Description
- This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.