The book is currently out of stock
Parameters
- 268 pages
- 10 hours of reading
More about the book
Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.
Book purchase
The Discourse of Advertising, Guy Cook
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Language
- English
- Authors
- Guy Cook
- Publisher
- Routledge
- Released
- 2001
- Format
- Hardcover
- Pages
- 268
- ISBN13
- 9780415234542
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Language Textbooks & Dictionaries, Languages, Marketing & Sales, Language Textbooks
- Description
- Focusing on contemporary advertising, this second edition serves as a thorough reference guide that explores the evolving language and techniques in the field. It highlights the impact of recent communication changes, making it an essential resource for understanding modern advertising practices.